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iPhones and iPads moved an important step towards becoming staples of modern working life on Tuesday as Apple sealed a groundbreaking alliance with IBM to turn its gadgets into fully business-friendly devices.iPhone和iPad周二向着沦为现代职场不可或缺用品的目标迈进了最重要一步,苹果(Apple)与IBM达成协议一项具备开创性的合作协议,将把苹果设备变为几乎商业友好关系的设备。The partnership, intended to increase the security and functionality of Apple’s mobile devices for corporate users, is a mark of how deeply “consumerisation” is reshaping corporate technology markets.这一合作针对企业用户,目的强化企业用户用于的移动设备的安全性和功用。
这也指出,“消费者导向”于是以大大转变企业科技市场。Apple and IBM were once bitter foes in the personal computing market, but have been forced to co-operate as workers bring gadgets from their personal lives to the office.苹果和IBM曾多次是个人电脑市场上的一对劲敌,但随着员工将电子设备从个人生活带回办公室,双方不得不进行合作。The deal will see IBM provide cloud services, including device management and security, for Apple’s handsets and tablets, which it will sell to large business and government customers loaded with apps specialised for particular industries.根据这笔交易,IBM将为苹果手机和平板电脑获取云服务(还包括设备管理和安全性),苹果向大企业和政府客户销售的也将是具有行业自定义应用软件的设备。
Frank Gillett, analyst at Forrester Research, hailed the deal as a “landmark agreement”.Forrester Research分析师弗兰克吉勒兹(Frank Gillett)赞扬这笔交易是一项“里程碑式协议”。The biggest loser from the partnership is likely to be Microsoft, which will suffer a dent to its ambitions of winning business users over to its Windows 8 software on touchscreen devices, said Richard Doherty, an analyst at Envisioneering.Envisioneering分析师理查德多尔蒂(Richard Doherty)回应,苹果与IBM合作的仅次于输家有可能是微软公司(Microsoft),微软公司正试图通过用作触屏设备的Windows 8软件夺得企业用户。Although Apple says 98 per cent of Fortune 500 companies use its devices, the partnership is an acknowledgment that the consumer-focused company lacks the expertise and salesforce required to tackle large corporate customers. It also comes amid continuing criticism of Apple’s cloud services and will provide a fillip to the iPhone, where revenue growth has slowed in recent quarters.尽管苹果回应,《财富》(Fortune)500强劲公司中有98%都在用于苹果设备,但双方的合作指出,在与大公司客户做事方面,这家以消费者为中心的公司仍缺少专业技能和销售团队。
而此时外界对苹果云服务的抨击还在之后,双方的合作将不会性刺激iPhone的销售,最近几个季度iPhone的收益快速增长仍然较慢。
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